We started this weblog in 2016 as part of an (at least for us) new approach to the communication of our research in the frame of the Göbekli Tepe excavations. Since then this online presence has been constantly growing – with meanwhile 143 contributions, about 53,000 yearly visitors and 127,000 site impressions (thanks a lot!) even beyond a scale we would have hardly imagined when we came up with the idea originally. Science communication has become an important part of our daily work – in archaeology and science in general as a still increasing interest constantly proves. Therefore we were looking to exchange the experiences and impressions gained over the last years, engaging in a discussion with colleagues to larn about other approaches and strategies how to best present research and results to a broader public audience – and to consequently develop the contents provided here.
With the annual meeting of the European Association of Archaeologists [external link] we found a great platform to reach out to and discuss with colleagues from all over the world. Together with our colleague Matt Knight from the University of Exeter we organised a session on “Communicating Archaeology and Cultural Heritage in a Post-Factual Age” (more details here) which was finally taking place in early September last year at the EAA’s conference on “Reflecting Futures” in Barcelona, Spain [external link]. We are very happy that many colleagues and active communicators joined us for this session, presenting their own work and experience in the field – and engaging in a really lively and producitve discussion.
Please find here a short report on session, individual presentations, the following discussion and outcome (originally published as: O. Dietrich and J. Notroff, Hashtag Scicomm: communicating archaeology in a post-factual age. Report on Session 371 at the 24th EAA Annual Meeting in Barcelona, Spain, TEA 59, 2019 [external link].)
Report on Session 371 at the 24th EAA Annual Meeting in Barcelona, Spain
Archaeology has been engaged in a constant dialogue with the public right from its beginnings as a scientific discipline. Spectacular discoveries have stirred large-scale interest and became positive icons associated with our field. Stories of search and discovery often glorify archaeology as adventure, and whether we like it or not many of us will have been associated with Indiana Jones once or twice.
On a much darker note, the 20th century has seen archaeology being misused to support political totalitarianism and extremist ideologies. And today, with archaeology enjoying a wide popularity, there still are attempts to exploit the past. Recent methodological developments like aDNA studies offer great opportunities, but also threaten bringing back these ghosts of the past by apparently offering possibilities to track ‘population continuity’ and migration back in time. There is one essential measure to counter and avoid misuse of our research and data, models and interpretations: active science communication – by archaeologists.
Traditional outreach methods, like museums, documentaries, and popular books or articles, have been complemented by digital tools. But whatever approach is chosen, one element remains of critical importance: Credible experts who can convey the essence of archaeological research to the public. This is the point, where science in general and archaeology are vulnerable, now probably more than a decade or two ago. Facts seem to have become negotiable, and ‘alternative facts’ can be proposed. Discussions on the past have found new platforms, detached from academia and academic discourse.
Our session at the 2018 annual meeting of the EAA in Barcelona set out to explore the following questions:
- How can archaeologists keep their role as interpreters and communicators of the past, or should they keep that role at all?
- In which ways can we credibly counter misuse of archaeological research, the past and cultural heritage? What is ‘misuse’, what is legitimate?
- What are reasonable ways to reach out – and to engage with the public?
- How may approaches be assessed to discontinue ineffective – and unethical – communication practices?
Seven oral contributions and two posters addressed these questions from very diverse points of view. Our own contribution (Jens Notroff, Oliver Dietrich) detailed experience from more than 10 years of communicating archaeological research from Göbekli Tepe, an excavation project of the German Archaeological Institute in cooperation with the Archaeological Museum Şanlıurfa (Turkey) funded by the German Research Foundation, that has seen particular public and media interest. Göbekli Tepe has produced very early monumental architecture in a hunter-gatherer milieu (10th/9th millennium BC) and has far-reaching implications for the history of the whole Neolithization process. The project has seen an ever-growing media interest right from the start, peaks in interest occurred with popular science publications or controversies, like a 2007 story on the location of the ‘Garden of Eden’ or diverse attempts to integrate it into the ‘Ancient Aliens’ narrative. In an era of quick and far spreading information through webpages, online discussion boards, blogs, and self-produced ‘documentary’ videos, traditional outreach media turned out to be too slow, with too little actual reach – and too distant from the spaces where ensuing discussions by an audience actively engaging with such narratives actually take place. The easiest and most simple solution was to carry our own outreach attempts to these places. This led to the creation of a research weblog to disseminate information often requested via e-mails before, but also to provide a platform for discussions with actual access to latest research – and researchers. Blog content helped to reduce the daily workload (caused by the public requests mentioned before), but also turned out an efficient way to comment on controversies regarding the site, like e.g. a recent claim linking the site’s complex iconography with an unproven fatal comet impact that supposedly may have triggered the Younger Dryas.
Hanna Pageau pointed out that science communication is often expected to be handled by the most vulnerable groups in academia. She promoted ‘allyship’ (in action, not only lip service) as integral part of good communication outreach to combat ‘fake news’ as propaganda tool and wider trends of abuse and miscommunication as well as making sure the communities affected by research and outreach benefit from the whole process as well.
Tine Schenck, Linn Marie Krogsrud, and Emily Wapshott started with the observation that not archaeologists, but other professions with different background and different agendas, e.g. journalists or movie directors, dominate the communication of archaeological research to a wider audience. To offer a communication network with alternative communication strategies, they launched ArchaeologistsEngage [external link], an organization with the aim to tear down the barrier between archaeologists and the public and to open up the discussion by enabling a direct and non-hierarchical exchange between scientists and audience through local events, blogs and social media.
Jana Anvari and Eva Rosenstock analyzed one particularly influential topos in contemporary popular scientific discussions about archaeology and the Stone Age: ‘Neolithic Doom’ – the hypothesis that the transition to agriculture had predominantly negative long-term effects. They collected the impressive number of 150 different negative outcomes, especially for human health, social structure, and environment, attributed to the Neolithization process in popular literature. Interestingly (but not surprisingly), archaeologists have nearly no voice in this discussion, which is dominated by authors with academic training (in other disciplines though) and non-archaeological sources. Apparently, archaeologists seem to be largely unaware of the public interest in one of their key research topics and fail to engage in the debate.
Kathrin Schmitt highlighted that issues of ‘post-factuality’ or ‘alternative’ narratives can only be addressed by developing a deep understanding of the concept of factuality and the production of facts through language. Therefore archaeologists should become aware of biases in their own way of writing history: colonialisms, eurocentrisms and androcentrisms are included in many narratives which are considered to be ‘objective’ or ‘neutral’ presentations of history and are presented as facts to the public. Thus, awareness should be raised that language is not a neutral communication tool, neither within our field, nor in communicating research results to a public audience.
Carlo Baione presented two practical examples of digital outreach (at the Roman site of Poggio del Molino and the Museo Etrusco di Populonia), underlining how digitalization means accessibility. He showed how linking de-contextualized objects from Populonia back to their original find contexts (via 3D-models of the Etruscan graves they were taken from) can help raising awareness for the importance of context in archaeology (https://sketchfab.com/museopopulonia). At Poggio de Molino digital 3D-documentation is not only part of the archaeological workflow, but also shared with the public to directly communicate excavation results (www.archeodig.com/pages/poggio.html).
Zsanett Abonyi and Zoltán Havas talked about communication strategies and chances to attract visitors from the point of view of the Aquincum Museum in Budapest. The museum is not located in the city center where tourists naturally concentrate and had to cope with the increasing trend of visitors expecting interaction and entertainment, beyond traditional exhibitions. Aquincum is closely associated with the Roman emperor Hadrian. The museum successfully tried to use the acquaintance of younger adults with that fact (from school) and modern marketing strategies to create a brand surrounding the historical figure, a new trademark – also by organizing a thematic year surrounding the emperor with a diverse set of activities. The identification of a new target group and active outreach helped to significantly increase visitor numbers.
Magdalena Kozicka & Ewa Wielocha presented a poster on their work-experience with the participation in cultural events, touristic arrangements and historic reenactment activities as means of public outreach. The ‘Society of Archaeology Students’ associated with the Toruń University´s Institute of Archaeology is regularly participating in medieval everyday life reenactment – aimed at a public audience of diverse age and interest. They emphasized how interaction, i.e. talking with, not at people is the key to successful science communication.
Dragana Filipovic, Kristina Penezic, Milorad Ignjatović & Nenad Tasić presented their outreach efforts included in the most recent research phase at the site of Vinča, promoting the site itself and the archaeological research conducted there, as well as correcting frequent misinterpretations of the site in public perception. Between a wide range of indirect-passive (e.g. presentations, reconstructions), direct-active (gallery and open air exhibitions, public lectures) and interactive approaches (themed presentations organized for specific target groups, informal conversations with archaeologists), the most effective way, as turned out again, was inclusive interaction between presenters and audiences.
Summing up session results and lively debate afterwards, there are a couple of topics and issues raised in all contributions:
- Effective science communication can only take place when perceived and real hierarchical barriers are low or, preferably, non-existent. This can be achieved in different ways: one is the use of so-called social media or weblogs, where people can directly express own thoughts and questions and are enabled to actually interact with experts on the subject directly. The other one are specifically designed events, which grant access to archaeologists / specialists in person, creating a communication situation on eye-level.
- Efficient science communication is increasingly considered to be of importance, but mostly done by early career researchers – additionally to their daily workload. Institutions thus should include science communication into project planning (including funding relevant positions).
- Archaeology needs to critically revise a part of its own narratives and must increase presence and participation in public discourse directly touching our own fields of interest and research.
This is one of your better articles, surely the best one recently done. Apparently, the combined criticism of all of us frequent commentators has produced a positive response, a step in right direction.
Anyway, the article clearly shows that you still have a clearly negative view on the YD link to the GT iconography. In that regard, if that iconography actually depicts the YD event, you would never be willing to detect it. Also, you would try to prevent the others from establishing such a link independently by withholding the high resolution image data for analysis, as is obviously recently being the case.
In my opinion, all this is completely unnecessary. You can count on fingers the number of us independent researchers who are seriously interested in GT and perhaps you should find a way to cooperate with at least some of us who are willing to cooperate with you. I suppose though, that the cooperation is impossible yet on the issue of YD, but how about the issue of the Black Sea Deluge, which was also described on the Pillars of GT.
I managed to entirely decipher the inscriptions that describe the event, but I need the final detail, the date. So, let me ask a question, can we cooperate on dating that event ? There must be some astronomical references there that provide the date stamp, similar to the one on the Pillar 43.
Or, do I have to ask the Turkish authorities to bypass you ? Yes, I know that you repeatedly stated that multidisciplinary cooperation is not an option as far as you are concerned, and that you will never provide any pictures on request, but it is my duty to ask.
Thanks for your comment; we have to disappoint you though insofar as we’re actually not planning our research questions and publication strategy based on comments here.
I honestly don’t remember having ever excluded interdisciplinary work, it actually would even surprise me since today this is more of the rule rather than an exception in archaeology, the humanities, and sciences. In fact, the Göbekli Tepe research project of course *is* an interdisciplinary one.
Also, this short report was not really about the whole Younger Dryas Impact (although it, that’s right, mentioned that the suggested comet impact remains unproven – still to this date as far as I am informed). However, we are not withholding information. There is no big archaeology conspiracy hiding important discoveries or dates for … yes, for what benefit actually?
The images already published (for instance on this site but also in numerous scientific papers and even popular scientific articles) are actually truthfully depicting the excavated situations, finds and features (there are no new reliefs appearing with more pixels, I can assure you). More data are constantly published – as not only the latest contributions to this blog, but our publication list as well may illustrate. Again we kindly ask for your understanding that publication strategy follows the schedule of our research programme.
If you conducted own research, you are of course absolutely free and actually very welcome to publish these results for further discussion.
“there are no new reliefs appearing with more pixels, I can assure you” — the problem with this statement is that you missed thus far all the human faces that appear on these pillars, even though they are abundant. However, due to an obvious taboo on depicting them, they are all hidden, miniature ones. 1 cm for the whole head. Have you ever examined the pillars on that scale ?
As for the YD impact, remember that plate with the woman with the splayed legs. She has a mushroom-shaped head, because she is the mushroom cloud rising from the impact site. Now look closely upon her: can you find the portrait of an Indian who brought the story to the GT ? His portrait is on the earring — a typical Amerindian (or Beringhian) from that epoch. 1 cm, whole face. Very realistic.
I found many portraits of notable people all over the place, despite your efforts of giving only low resolution pictures, but the journals do not want to review the papers — perhaps there is a conspiracy among the editors not to embarrass the archaeologists who are doing the digging. By examining the Pillars on decimeter scale only, you missed 90% of the iconography, the interesting parts of which are all in the cm scale. This is why you really need an outside help.
Anyway, I wrote a manual on how you can find and decipher all these images on the Pillars. What do you think I should do with it ? Post it on the web independently ? To what effect ? (The reviewers in the journals refuse to comment or review.)
I still offer cooperation to you, but I doubt that you will accept it.
Second, there are clear indications that on the micro-scale these images were created by some sort of chemical modification of the surface — not just carving, but perhaps also painting, or even chemical etching and modification of the underlying stone! I would be rather interested that you examine the problem on an expert level, but you should become aware of its existence to do so. That is also why you need an external help, this time from a chemists.
Third, the species identification is insufficiently good — you are not paying sufficient attention to details. For a hunter gatherer who instinctively know the animals they are letters of a pictographic alphabet — each one is a sign for something. Misidentification of a species is a misidentification of a letter in a sentence. Unfortunately, you are unaware of that level of complexity, so you are missing the point completely. This is why, again, you need external help in order to progress.
You are free to contact me privately via email if you decide to accept my offer of help.
For the end, the following is a subset of what can be find on these Pillars when they are deciphered and examined on a micro scale:
1. A sex manual for the young — how to do it.
2. Heroic stories of patriarchs — how they did it.
3. Practical advises in ‘high technology’ — how to tame a bird of prey to spot game and enemies from a large distance.
4. How to concoct psychedelic potions.
5. Detailed maps of many important locations — landmarks on how to find their distant relatives and far-away tribes.
Ok. I think I get your point. But also think I‘ve got nothing to add here, I‘m afraid.